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FRANCHISE
- PROFILEO|OOPPORTUNITYO|OSUPPORTO|OQ&AO|OCREDIT
APPLICATION O|OE-MAIL
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FRANCHISE
SUPPORT, OPERATION AND TRAINING
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FRANCHISE
SUPPORT AND OPERATION
Weekly phone contact, 800 number, and quick response
to questions and problems
Regularly scheduled store visits
Operator Reviews to assist franchise owners
with their business performance
On-site support during new
store openings
Operations Manual with regular updates
Food cost tracking system
Systems to assist franchise owners with labor and food
controls
Breakeven analysis for individual stores
Chain wide tracking system of sales
Store accounting system and cash controls
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FRANCHISE
TRAINING
We provide
extensive training for our new Franchise Owners in our locations.
The training is for 4 weeks and includes classroom training as
well as in store training.
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FRANCHISE
MARKETING
Knight &
Day's Marketing Department provides assistance and expertise in
every aspect of franchise marketing.
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GRAND
OPENINGS
We offer complete
support in designing and implementing a grand opening marketing
plan.
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LOCAL
STORE MARKETING
Every Knight
& Day franchise benefits from our marketing staff, which provides
marketing, advertising, and local promotions.
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GRAPHICS
AND PRODUCTION
We provide
graphics and assistance with production of ads.
For custom requirements, we have established a relationship with
an experienced graphics team dedicated to serving Knight &
Day franchisees.
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MARKETING
FUND
Our franchise
owners have joined together to contribute to our marketing fund
targeted to promoting Knight & Day products and services to
our customers using effective media types. We will work together
to target local area markets reaching our customers to increase
product awareness and customer visits. The Knight & Day's
marketing provides experienced Co-op consultation in the area
of marketing plans and execution, advertising agency management
and media buying.
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